Three Years After Japan's Stealth Marketing Rules, the Accident Happened in 'Customer Voices' — The Blind Spot When Reposting a Sponsored Post
Disclosure has become second nature for influencers and affiliates. Yet in October 2026, Japan's Consumer Affairs Agency ruled that reposting commissioned Instagram posts in a 'User's Voice' section on the company's own website was stealth marketing. The etiquette had matured for publishing posts; it never reached the step where posts get reused.
